Digital Marketing Lead (Hands-on)
Position Overview
This is a hands-on Digital Marketing Lead role in a product-led, high-innovation environment. You will own and execute end-to-end digital marketing initiatives, working closely with Product and Engineering teams to support new features and product launches.
Key Responsibilities
- Execute and manage digital campaigns across content, email, and LinkedIn
- Partner with Product & Dev teams to understand new features/products and drive go-to-market launches
- Own campaign performance and marketing analytics (reach, engagement, conversions)
- Use tools such as Google Analytics and AI tools to drive insights and optimization
- Lead a small team (4–5 members) while contributing individually
- Prepare and present performance reports and insights to leadership
Must-Have
- Strong English communication skills (written & verbal)
- Proven hands-on experience in:
- Content marketing
- Email campaigns
- LinkedIn campaigns
- Experience working with marketing analytics tools (e.g., Google Analytics
- Demonstrated use of AI tools in marketing workflows
- Comfortable working with technical products and cross-functional teams
- Good to Have
- Prior experience in QA, software development, or SaaS environments
Success Metrics
- Campaign reach and engagement
- Email open and click-through rates
- Lead generation and conversion
- Contribution to pipeline and product adoption