SEO Specialist
About the Role
We’re looking for a detail-oriented and data-driven SEO Specialist to join our team. You’ll be responsible for improving website visibility, increasing organic traffic, and driving long-term growth through smart SEO strategies. This role involves both on-page and off-page optimization along with technical SEO.
Key Responsibilities
- Perform keyword research and competitor analysis
- Optimize website content, metadata, and structure for better search rankings
- Monitor, audit, and improve technical SEO aspects (site speed, indexing, crawlability)
- Build and manage backlinks and outreach strategies
- Use tools like Google Search Console, Analytics, and SEMrush or Ahrefs
- Collaborate with content, web, and design teams for SEO alignment
Qualifications
- Graduate or student in Marketing, IT, or a related field
- Internship or freelance experience in SEO is a plus
- Strong interest in search engines, trends, and digital marketing
- Analytical mindset with attention to detail
Required Skills
- Understanding of on-page, off-page, and technical SEO
- Familiarity with SEO tools like Google Analytics, Search Console, SEMrush, or Ahrefs
- Knowledge of keyword research, link-building, and SERP analysis
- Bonus: Understanding of HTML/CSS or CMS platforms like WordPress
- Bonus: Experience with local SEO or eCommerce SEO strategies